Jul’s Resonance: Unveiling the 31st Album and Exclusive Pop-Up Store Experience

Renowned tap shoes, iconic tracksuits, trendy t-shirts, and a fresh musical venture—the 31st album titled “The Road is Long.” In the midst of this excitement, devoted fans patiently endured the rain, queuing up eagerly to enter the revered Jul Store. Nestled on the first floor of the Terrasses du Port shopping center in Marseille (Bouches-du-Rhône), the store embodies the essence of the rap phenomenon.

Jul, boasting an impressive following of nearly 7 million monthly listeners, maintains his position as the most listened-to artist in France on Spotify for the third consecutive year. The enthusiasm surrounding him remains unwavering. This latest album, comprising 23 tracks, includes collaborations with esteemed rappers Tiakola, SDM, Alonzo, PLK, and Naza, adding an extra layer of excitement for fans.

Building on the success of the first pop-up store in June 2023, the current one, open from December 8 to December 23, introduces new collections of products under Jul’s D’Or et de Platinum brand. Unlike the spontaneous visit Jul made in June, this Friday’s opening was not shrouded in surprise—it was a planned celebration for fans eager to engage with the latest offerings from the Marseille-born artist.